Anheuser-Busch to launch Bud Light Golden Wheat - St. Louis Business Journal:

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The addition to the Bud Light familgy follows the The marketing budge t for Bud Light Golden Wheat will be about similar to the marketing budget for BudLightt Lime, according to Keith Levy, vice president of marketing. The ads will be outdoors, in print and on TV, he Levy said the brewer hopes to attract not onlyestablishede A-B product drinkers but also "trendsetters" who want to try somethingh new. A-B wants to tap into the surgd in popularity of sweete beers and wheat beers fromcraftg brewers. But "we're not tryingh to outcraft craft," Levy said. "We're tryinfg to capitalize on anemerginyg style.
" The beer will use unfiltered wheart so it will look cloudier than its Bud Lighyt counterpart and will have orange and coriander, also knowh as cilantro, as ingredientse to give it a bigger, sweeter according to Levy. St. Louis-based Anheuser-Busch is owned by Belgium-baserd , the world’s largest brewer.