Friday, March 23, 2012

Sara Lee sells foodservice direct-store delivery business to Farmer Bros. - Houston Business Journal:

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The deal will make Torrence, Calif.-based Farmer (NASDAQ: FARM) the nation’s largest direct-store delivert business for coffee and allied and give the institutional coffee roaster a substantiakHouston presence, according to Jim a spokesman for Farmer In addition to the Houston plant, Farmer Bros. will acquire 20,000 Sara Lee customers; more than 60 facilities; a fleet of vehicles; a distribution and spice facility inOklahomza City, Okla.; and 10 brands of coffee including Superiofr Coffee. Superior Coffee is roasted in Houstoj and two other SaraLee plants. Farmedr Bros. will license the brands back toDowners Ill.
-based Sara Lee (NYSE: SLE) for a transitionn period, according to Sara Lee. The agreemeny also calls for both companies to havea "reciproca l co-pack arrangement" for the suppl of certain coffee and tea productse for the next three years. Lucae said the Houston plant, which employs 200 is an important part of the acquisitiob forFarmer Bros. not only because of its but foreconomic reasons, such as to cut transportation “Right now, the company is roasting coffee in Torrence and drivintg it to Charlotte, he added. The companies expect to close the agreemeny inearly 2009.

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