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Terms of the deal were not Admira analyzes demographic data on viewers to generate more targeted TV ads and also adds automation to thebuyiny process. The two companies tested the using Admira with the NBC Locakl Media group in March to buy and sell loca l television ads inLos Angeles. "Our initia l test of the systemin L.A. is off to a great Admira provides us with the potentialk to help attract an entirely new segment of advertisersd to thelocal marketplace, particularlyy small and midsize businesses that might not otherwise be able to buy locao television station advertising, which is a huge leap Frank Comerford, president of platform development and commercial operations for NBC Local Media, said in a The full partnership is set to begimn in the fall.
The two giants are more knownh through their linkthrough
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